Do ads really work? (Part 4) What happens when your CEO hates ads!

I am a mentor to a talented marketer named Michelle.

She's intelligent, observant, and curious. And, most importantly, she's skeptical of advertising.

As we wrapped up our semi-monthly mentorship discussion about buyer personas, I asked if she had anything else on her agenda?

"Yes," she said.

"I've been watching your Loyalty Loop videos about advertising, and we have a problem: we are advertising addicts." (I'm paraphrasing, but that's essentially what Michelle said.) "How can I help convince my executive team to invest that money elsewhere?"

We only had three minutes left in our call, so I told her I'd do my best to answer that question in this week's Loyalty Loop video.

So, Michelle, this is for you (and all those other marketers who believe there might be a better way to invest our ad dollars.)

I sure hope it helps all of you re-think your advertising budget for 2021 and beyond.

So, want to know which Fortune 100 CEO hates ads, and what happens when you double your ad budget?

Let's go for a ride, and let me explain.