From Boring to Brilliant - A B2B content marketing case study

📺 Watch last week's video - the one that inspired this video - https://youtu.be/S77Z14mv9U4​​

This week's #LoyaltyLoop​ video is exclusively for B2B marketers and sales executives.

Seriously.

If you sell directly to consumers, skip this week's video. Or better yet, forward this video to all your B2B friends.

I get it. Marketing and selling a B2B product or service isn't as exciting (or easy) as hamburgers, soda, sunglasses, and gum.

That doesn't mean you can't get creative while building an audience and inspiring them to buy.

So, this week on The Loyalty Loop, I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week. The result: a massive audience that's driving demand.

Let's break down how Jesse Genet has turned what should be a boring YouTube channel into something truly brilliant. 

• Check out Jesse's Channel - https://www.youtube.com/user/LumiHQ​
• Watch an episode of Lumi's show: https://youtu.be/el1OjRGiiGc​ 
• Check out Lumi's business: https://www.lumi.com/​

📺 Want to learn how to create a hook? Here's a whole webinar on exactly that: https://www.youtube.com/watch?v=nODKg...