Welcome to 
The Loyalty Loop

You’ve done it! You’ve sealed the deal on a new car. But as you drive away from the car lot you pause. You start to wonder: did you...

I’m packing again! You know I travel a lot. And for the last few weeks, I’ve been going through every single airport looking for one...

Over-thinking our email reach — it happens to the best of us, right?

Numbers-wise your email list is looking pretty healthy but as soon as...

How do you sell your ideas?

This week I’ve had two separate people, at two separate events ask me the same question: “I love this...

So you want to provide great customer service… well, sure, there’s a handbook for that.

It’s full of dos and don’ts,...

It’s mailbag time — oh yeah! One of the perks of traveling so much is that I have a ton of cool stuff to open up when I get back.

So...

Are your customers delighted with you? Hopefully! But there’s always room for improvement, right?

In this week’s Loyalty Loop...

This week we’re going to break down exactly how to interrupt the consumer journey and create the perfect Loyalty Loop experience. And we're...

How do your current clients and customers refer you? What do they actually say when they're recommending that someone work with...

Journey mapping is complicated but in this video, we’re going to break down an actual consumer journey.

Imagine that I’m a marketing...

What inspires us to buy?

Well, in last week’s episode of The Loyalty Loop, we talked about moments of inspiration.

There are actually three...

In this recent blog, What is a marketing funnel and why don't they work, I railed against the marketing and sales funnel.

It's antiquated, it's...