Welcome to 
The Loyalty Loop

What's the difference between customer service and customer experience?

Whilst the answer is pretty simple, let's break it down so we truly...

I recently came across an amazing example of how one company gets better customer testimonials and reviews more often from more people.

It's...

Would you like more powerful reviews and testimonials from the people who use your products and services?

Often, there’s something missing...

In this video and blog, I showed you how reverse personalization can have a massive impact on your customer satisfaction and the business you do....

This month I'm dishing out some unsolicited advice to all the marketing automators of the world.

Automated email sequences

The problem with...

When it comes to marketing, automation can mean everything from changing the first name of someone in an email template to using artificial...

We all know how important is to understand the customer journey people take to reach our organizations, our products or services.

The problem is,...

One thing I get asked a lot is, “Drew, you seem to read a lot. What marketing book would you recommend I read?”

So, I’m going to...

How can you make sure you keep your customers happier for longer?

For months I've been telling you that people don't buy products, they buy...

In this week’s video I demonstrate this by flying 11,000 miles to show you exactly what experiential marketing looks like.

Let me introduce...

Let’s dive into marketing and sales funnels. I'm going to explain what they are, what's wrong with them, and uncover the simple trap that...

Here's a paradox for you…. A bad experience can actually make us happier than an experience that meets our expectations. I know,...